The Perfect Work Environment at Mahindra AFS!

When you get an environment where you are given the freedom & opportunity to grow, you flourish every day.

I joined the auto industry from a very different background, so there has been a lot of learning in the last two years. Constant interaction with Cross Function Teams who are experts in their domain opened my perspective drastically. I had to unlearn a lot of things and absorb a number of new learnings. It hasn’t been a really easy ride but I think it has been very exciting and that’s what keeps me going every day! My current role at Mahindra Electric is to build the brand and increase sales for our product – the all-electric Mahindra e2o!

The People at Mahindra Electric

I think what makes Mahindra Electric a great place to work is the people and the open-mindedness they possess. They are open to new ideas. They like experimenting with fresh suggestions.

There is a perfect blend and balance of being very professional but at the same time taking care of the employee’s personal needs. As far as I have witnessed, in Mahindra Electric, the hierarchy is seamless. You never feel that you have to hold back from approaching the senior management. If ever you want to go to your seniors, there is no need to cross levels. You can always interact with them freely, and they are willing to hear you out anytime.

At Mahindra Electric, you feel like your voice matters and is valued.

Branding the Mahindra e2o

When it comes to branding the Mahindra e2o, there is an emotional and a rational aspect to it. Our attempt with the marketing initiatives here is to create an emotional pull for the consumers but at the same time justify the money they spend by showing them the rational benefits of the product. Electrics are very new and the category has its own challenges of low awareness and technology anxiety. But I have a strong belief that the day isn’t far that people would accept electrics as their way of life. Many of our believers already do. The biggest agenda that I have personally is to establish the category of EVs as one of the most aspirational yet a practical solution to people’s commute.

Mahindra Moment of Greatness

My Mahindra moment of greatness is that time when my customers admire the work we do, the product we sell! I think it is their appreciation that keeps us going here and it is fantastic to see such a brilliant fandom amongst our customers. I have always thought of an ideal job as a culmination of 1. A job that you love, 2. A job which pays you enough, and 3. A job that is for the welfare of the society. My current job is the perfect combination of all three. That is why I love it.

What makes your job special for you?