M&M Acclaimed among World’s Most Powerful Auto Brands
A leading brand valuation and Strategy Consultancy firm, Brand Finance, has listed world’s most powerful auto brands. Italian car manufacturer Ferrari emerged as the world’s most powerful automotive brand. Mahindra & Mahindra made its mark on the list by moving nine places higher, from the 54th position in 2016 to 45th position in 2017.
Other brands featured on the list include Porsche, Volkswagen, BMW, Renault, Ford, Toyota, Rolls-Royce and Lamborghini. Indian automakers like Hero Motocorp, Tata Motors and Maruti Suzuki also took a mention in the list.
The primary step in the evaluation of the brands is the Brand Strength Index, which is based on its financial performance and sustainability. The second step is the calculation of Brand Specific Revenue. Other attributes considered while evaluating brand performance were marketing investment, brand familiarity, staff satisfaction, and corporate reputation.
As per Brand Finance’s evaluation, Mahindra & Mahindra’s brand value has increased by 31%, from US$ 1.58 billion last year to US$ 2.07 billion in 2017. The journey that commenced with steel manufacturing in the year 1945 has elevated to being India’s largest tractor and SUV manufacturer. The conglomerate has its presence felt in clean energy, defense, aerospace, agribusiness, information technology, finance, and insurance.
Ranked among Forbes Global 2000 most powerful companies, Mahindra employs over 200,000 people in 100 countries all over the world. The company is also the first and only international tractor manufacturer to receive the Deming Prize and the Japan Quality Medal: the most prestigious awards for Quality Control.
What do you think makes Mahindra one of the best automakers?