Mahindra takes steps towards road safety

Speeding is among the top five reasons of deaths on the road. The 2015 Ministry of Transport & Highway reports in India revealed that 60,000 people die every year and 2 lakh people get injured due to speeding. In an attempt to tame this ever increasing amount of deaths, Mahindra & Mahindra along with Maharashtra State Road Development Corporation (MSRDC) is launching the ‘Safety under 80’ initiative with SaveLIFE Foundation.

Safety Under 80

Highways and Expressways are often the prime areas for speeding accidents. Despite the speed limit i.e. 80 kmph, some drivers tend to break the rules.

Mahindra & Mahindra has chosen the Mumbai-Pune Expressway (MPE) to be India’s first Zero Death Corridor. The aim of ‘Safety Under 80’ is to educate motorists and drivers about road safety. The campaign plans to teach drivers 4Es of road safety – Education, Engineering, Enforcement and Emergency care. Besides, these 4Es will be eligible to be implemented across the nation and not just MPE.

The M&M tie-up

‘Safety Under 80’ initiative is launched as an extension to the collaboration that dates back to 2014. SaveLIFE and Mahindra & Mahindra launched Zero Fatality Corridor (ZFC) as a CSR initiative. Under this, various actions were taken to improve the road safety conditions in India.

Ensuring public safety is one of the many ethics of the Mahindra group. The leading auto manufacturer of India takes this responsibility and is looking forward to improving conditions. The campaign is expected to lessen the amount of accidents. M&M looks at installing hoardings along the highway that display the consequences of speeding.

Through ‘Safety Under 80’ M&M, MSRDC and SaveLIFE are aiming to reduce road deaths from 130 to 0 by 2020! Though it is a big challenge for the organisation, it’s a great step towards road safety.

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