Mahindra Group offers scholarship to daughters of Truck drivers!
In spite of being a developing country, female education is still a major concern in India. According to various reports, for every 100 girls in rural India, only one girl makes it to class 12.
Staying true to the Rise philosophy of driving positive change in the society, Mahindra Truck and Bus Division (MTBD) recently felicitated 14 girls, children of the truck drivers through their initiative of Mahindra Saarthi Abhiyaan!
The mission of Mahindra Saarthi Abhiyaan is to salute the awe-inspiring efforts put in by the driver community in educating their daughters up to Secondary School. Through this noble initiative, Mahindra group recognizes such fathers by granting them a scholarship of Rs 10,000!
How it all started
As a first step, the team assessed the truck driver community in India to understand different ways in which MTBD can contribute. With the huge population of over 70 lakhs drivers across states in India, the team surveyed truck drivers across cities such as Mumbai, Hyderabad, Chennai, Ahmedabad, and Barbil.
The average age of the truck driver in India is 38 years with an average monthly salary of Rs. 12,000!
Moreover, the committee also found that on an average a truck driver’s family consists of two children. Their cost for education, every year, was approximate of Rs. 12,993 per child. In another staggering revelation, out of the 100 girls within the driver’s community, a mere 20% attain the secondary education. The situation for girl children pursuing higher education is even a bigger concern with a turnaround percentage of merely 10%.
“There are more than 70 lakh truck drivers in India today and I look forward to the day when every truck driver’s daughter will be highly educated and self-sufficient. Mahindra Saarthi Abhiyaan is a pioneering effort and a salute to these drivers who despite all odds have shown great mettle in educating their children, especially their daughters”, says Nalin Mehta, CEO of Mahindra Trucks and Buses Division.
Due to the combined efforts and well-targeted promotions, the initiative was able to attract more than 1300 applications from local transport hubs across the cities.
Chaya Jadhav, age 17, daughter of Driver Rakhmaji Jadhav was overwhelmed after receiving the scholarship amidst the cheering crowd at Mahindra Truck and Bus Division’s Head Quarters.
By far, this initiative has positively affected 1800 drivers!
Through this initiative, the Mahindra group has, yet again, sent out a strong message that it stands true to the purpose of making a difference in the community. It sheds light on the importance of girl child education and the commitment that Mahindra group has in driving positive change across various communities!
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