Mahindra and Ford collaborate to drive global automotive growth
The global auto industry is experiencing an unprecedented transformation. Extensive digitisation.
To be a step ahead in the game, Mahindra and Mahindra joined forces with the Ford Motor Company. Ford and Mahindra made a rewarding alliance where Ford’s global presence would enhance Mahindra’s international reach while the in-house company’s network would help the American manufacturer gain firm ground in India.
- Mobility programs
- Connected vehicle projects
- Electric mobility
- Product development
Both the companies sealed the deal for a three-year partnership.
Leaders of the auto giants present at the collaboration event shared their thoughts on the promising venture. “Ford is committed to India and this alliance can help us deliver the best vehicles and services to customers while profitably growing in the world’s fifth largest vehicle market. Our two companies have a long history of cooperation and mutual respect,” said Jim Farley, Ford Executive Vice President and President of Global Markets.
Dr Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd. shared a similar sentiment,
“The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Given these changes, we see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete and build powerful synergies that will allow rapid exploitation of exciting new opportunities.”
However, this is not the first time that the two companies have crossed paths.
Ford’s first step in India was in 1926. But the company’s maiden Indian venture ended in 1954. However, it re-entered the Indian market in 1995 as Mahindra Ford India Private Limited. And that’s where its story of having the second largest employee base in India took off!
History draws a full circle around this partnership, and reassures us of their journey together making far-reaching effects in addressing global challenges.
What kind of lasting impact do you think the combined forces will make on the global automotive industry?